The right words can achieve pretty much whatever goal you have in mind. And the wrong ones can defeat even the simplest purpose.
A well-crafted story engages the most resistant audience. Words produce emotions and emotions produce action - leading to the results you want.
You can be be plainspoken or pedantic, as the occasion demands. Allegory and metaphor, bluntness or subtlety, exposition and obfuscation – all tools for use when and as needed to communicate.
If your message is not understood, you’re wasting your time – or worse.
Whatever writing project or problem you may have – explanation or persuasion, direct response or technical instruction, nonfiction to fiction to science fiction – or all of the above, I can help.
You're good at your business. That should be your focus.
The service you provide or the product you offer – you’ve invested so much of yourself into it.
Isn’t it worth investing a little more to make sure that it’s presented to your target audience the way you intend for it to be. The way it deserves to be?
So that they understand that they need it? So that they want it?
B2B or B2C Copywriting
From direct response campaigns to newsletters, articles, and case studies to white papers - I can help. Whether it's tweaking what you already have or starting from scratch, let's work together to connect with and expand your audience.
When you need to communicate with (inspire, persuade, motivate) clients, customers, and prospects – I can help.