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The Right Words in the Right Language

You market with words because words work. But they have to be the right words.

And they have to be in the right language. I'm not talking about English or Spanish or French; I'm talking about Lawyer or Architect or Doctor or Accountant.

Professional service providers know the value of being able to communicate well - on being able to make their clients understand complex concepts.

But ...  what about when they're the client?

You want to sell that case management software? Got a kick-ass docket control system to show off? You have to speak Lawyer.

Marketing a time and expense tracking application tailored for large construction projects? You need to speak Architect or Engineer or Project Manager.

It's the same with other professional service providers. All of them.

So knowing the language is the first, absolutely indispensable, unavoidable step.

Using the right words in that language is the second.

I've been speaking Lawyer as a native for 40 years and gained fluency in other professional service languages during that time, as well.

And I know how to write copy in those languages, too.

Shouldn't we be talking?

Who is Dan?
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B2B Solutions - Copywriting, Content, and E-Newsletters

You're good at your business.

To maintain quality, you focus on the business - tweaking, shifting, improving. Your product or service is the best it can be.

But unless you engage your prospects, you're wasting your time.

You've invested so much into your business. Isn't it worth investing a little more to make sure that your target audience "gets" it?

I can help.

B2B or B2C Copywriting

From website copy to direct response campaigns, from email to newsletters, to articles, case studies, and white papers.

I can help.

Whether it's tweaking what you already have or starting from scratch - I can help you connect with and expand your audience.

When you need to communicate with professional service providers – I can help.

E-newsletters

Checked your email today?

Your clients and prospects have, too.

Despite the flood, e-newsletters are a great way to stay top of mind. And convey important information. And expand your universe. That is, as long as your message doesn't get washed away with the litter in the gutter.

I can help make sure you stay afloat.

Shouldn't we be talking?

Get in Touch
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