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The Power of Words

In nearly forty years as a trial lawyer, I lived the power of words. The business of litigation is persuasion. Most of that is done with words.

It's the same in your business.

A picture may be "worth a thousand words" but which words? It's almost impossible to control the message with visual images, only.

Sure, you can - and should - use pictures or video or other tech for the flash and the sparkle. But if the words are wrong, you're wasting your time and money.

Words are the design, the foundation, and the bricks and mortar. The rest is the decoration - important but useless without the fundamental structure.

My Journey

As a lawyer, I saw time and again that the basis for many of my clients’ problems was sloppy, ineffective communication.

Trying lawsuits gave me first-hand experience with how words produce emotional responses which then translate into action.

I did a short stint as an elected member of the Texas House of Representatives. The techniques and principles used in the special world of persuasive political communication are adaptable to more traditional B2B and B2C activities.

Frustrated by common misconceptions, I wrote a book clearly explaining complicated aspects of medical negligence law. (You can pick up copies from third party sellers here.)

I found that I was pretty good at explaining complex ideas to lay audiences, so when asked by Dr. Bob Smith at Clear Direction, Inc. to re-work and clarify the concepts in Discover Your Blind Spots - a science-based guide to enhancing communication in the workplace – I didn’t hesitate.

That was a success, too. (See Dr. Smith's testimonial here. The book is available here.)

My work with words outside of the legal field has included everything from articles to press releases to case studies to editing website copy.

Current Activity

Recently, I've been focusing on crafting e-newsletters for service professionals. You can see a couple of examples here and here.

It's a fast-paced, electronic world. Staying in touch and keeping your name at the top of your clients' minds is essential. I can do that for you, in your voice, conveying the information that you want your target audience to have.

Whatever your B2B or B2C communication challenge, I can help.

Doesn't your business deserve it?

So, what are you waiting for?

Give me a call today and get started harnessing the power of words in your business.