During 40 years as a trial lawyer, I saw time and again that the reason for many of my clients’ problems was sloppy, ineffective communication.
Trying lawsuits gave me first-hand experience with the way words - tailored to their audience - produce emotional responses which then translate into action.
So, how did the freelance writing thing happen?
Well, at first, I wrote articles for the legal profession. Then I wrote pieces aimed at members of other professions - mostly doctors - who were among my clients.
The big change took place around the first of this century (that still sounds strange).
Books and Politics
My primary practice at the time was in medical negligence work. Frustrated by popular misconceptions, I wrote a book to explain complicated aspects of medical malpractice law in everyday words. Even though the Texas legislature passed sweeping changes in the law that made it obsolete shortly after publication, the book succeeded in removing the mystery from the subject matter. (You can pick up copies from third-party sellers here.)
I knew that I was good at explaining complex ideas to lay audiences, so when Dr. Bob Smith at Clear Direction, Inc. asked me to re-work and clarify the concepts in Discover Your Blind Spots - a science-based guide to enhancing communication in the workplace – I jumped at the chance.
Beginning in late 2007, I did a short stint as an elected member of the Texas House of Representatives. I've discovered that the techniques and principles used in the special world of persuasive political communication can be adapted to commercial markets and B2B copywriting.
My wife (Fort Worth Realtor Debra Barrett) and I love to travel. We're fond of saying that we work so that we can travel. We also rehabilitate houses. I started a blog about some of the trips we've taken and some of the homes we've rescued. (It's called With the Barretts, in case you want to take a look.)
It occurred to me that, in this miraculous age of the Internet, if writing is your work, you can do it while you travel.
Presto! A freelance copywriting career was born.
My writing work has included everything from sales to content to ghostwriting - from books to articles to press releases to case studies to website copy.
I've been crafting e-newsletters for lawyers and other service professionals. (See the Links to Samples page.)
Clarity and precision are the beginning of persuasion.
Doesn't your product or service deserve it?
So, what are you waiting for?
Give me a call today and get started speaking the language of your target businesses.